THE COURSES: A variety of corporate adventures

Marketing for Results

COURSE SUMMARY: This course gives attention to the knowledge and skills needed to manage the marketing function in a 21st century organization. It addresses the common marketing functions of industry and market research, customer research, product and service design, pricing, creating awareness, distribution, and presentation. This course has 10 modules.

STORYLINE: Linda Peterson, the head of Central’s marketing, is in trouble. Two of her staffed employees left Central unexpectedly. Already understaffed and under pressure to meet Central's goals of doubling in size, Linda Peterson is at her wits end. Reluctantly, she must rely on you and your partner, Dave Hunter, to help her team meet deadlines. Assist Linda and her team in making marketing decisions; debate current marketing strategies; and see if you can help Central stay ahead of the competition.